Coaching Coaches

Coaching Coaches is built on the belief that there’s no formal pathway that truly prepares someone to be a great community coach. Most coaches learn through experience — through trial, error, and conversations along the way.

This series brings that missing education directly to coaches through honest interviews with leaders from AFL to community level. We unpack real lessons around culture, leadership, development, and performance — what worked, what didn’t, and why.

The goal is simple: better coaches create better players and stronger clubs.

YouTube Channel

Athlete Feedback

FirstUse Programs

  • Love FirstUse Program?

    "Yeah 100% it has been real good so far" Josh.

  • Program Helping?

    "Definitely, the analysis and tips on our own games and on oppo rucks has been really helpful from Whitey" Aj.

  • Confidence Building?

    "Yep, The advice Whitey gave me on taking on the  WP Ruckman made me feel much more prepared to compete with opponent" Greg

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FirstUse Programs

AFL Official Partner

The AFL and FirstUse have partnered to provide local footy coaches with resources to support their coaching journeys.

Coaching Programs

AFL Stoppage Playbook

Master set plays, understand hit zones, and grasp running patterns designed for AFL stoppages.

These playbooks are the ultimate guide to providing coaches, parents, development coaches, mentors and the athlete to develop the skills for stoppages centred around maximising your rucks strengths.

Upon your purchase, the complete set of playbooks will be digitally delivered instantly to your email address.

You will receive 6 x Playbooks.

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6-week Personalised Ruck Program

The FirstUse 6-week program is a comprehensive journey designed to unlock your full potential in the Ruck position.

This structured curriculum ensures a holistic and personalised approach to elevate your Ruck performance.

Upon your purchase, the ruck profile survey & FirstUse Playbook Package will be digitally dispatched to your email address.

Enrol Now

One on One Coaching

Jeff White offers a monthly coaching service leveraging online technology, providing clubs with invaluable resources.

The service also covers strategic set plays for Centre Bounce, Ball Up, and Throw In situations, along with comprehensive insights into Ruck general play, offering clubs a comprehensive and accessible coaching solution.

LIMITED SPOTS AVAILABLE

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FirstUse Clients

  • GC SUNS Womens

  • Norwood FC

  • Geelong Grammar

  • Perth FC

  • Broadbeach FC

  • Gippsland Power U/18's
FirstUse Programs

Coaching Coaches

Take the FREE Ruck Survey

Complete your ruck profile to receive valuable insights from our coaches regarding key considerations for improvement. This brief 5-10 minute survey not only offers FirstUse Ruck coaches valuable information but also provides an opportunity for you to self-assess your ruck skills.

Ruck Survey